Motivo

Problem

In a universe filled with distractions and superficial social media content, people struggle to maintain motivation and explore new goals. Often, the failure to set realistic goals and break down those goals into manageable tasks leads to abandonment.

Solution

This is where Motivo steps in. Equipped with AI-driven goal planning, task tracking, task pausing, reward systems, and a motivational goal buddy named Tivo. Individuals can face their goals head-on and see them through no matter how big they are.

Team

Solo Project

Developing and curating a senior show project proved to be an intensive journey that prompted a deep exploration into the nuances of branding. It compelled me to adopt a meticulous approach, focusing on the finer details essential for cohesive brand development.

In parallel, overseeing the completion of the senior show website added another layer of complexity, demanding careful time management. This involved dedicating extended hours in the studio and making strategic adjustments to ensure the website aligned with our project's timeline and objectives. Balancing these priorities was crucial for delivering both a polished website and a successful senior project presentation.

User research for this project included a user survey, persona generation, empathy mapping, affinity mapping, journey mapping, and competitive analysis to generate the Design Thinking behind Motivo.

Audience - Goal oriented individuals with a desire to set realistic goals and are motivation driven. From young adults to individuals in their late 40s.

The Problem - Individuals can find it hard to set long term goals they can maintain. How can we help them break down their goals into manageable tasks.

Ideation - Provide a resource that individuals can use to set goals and beaks them down into tasks through the use of artificial intelligence.

The Solution - Create an app that utilizes AI to analyze goals and user answers to create personalized goal plans, tips, and recommendations. As well as a reward system to entice users to keep up with their goals.

The branding for Motivo went through several different iterations that can be found in the appendix of the process book. Eventually, I settled on the idea of exploration and motivation as the core principles of Motivo and created the Brand Design.

While designing the app for Motivo, I went through several different stages including wireframing, lo-fi prototyping, visual design, and user testing.

While designing the visuals for Motivo's app, I wanted to add life to the otherwise flat display. So, I created different states for Tivo, the brand character, to be displayed in.

I also wanted to display my project process interestingly for senior show night. So, I created a short video summarizing the steps I took.

This project provided me with invaluable insights into the process of building a brand from inception to completion. It taught me the importance of paying attention to details at every stage. Additionally, I gained a crucial understanding that not all aspects of a project can be accomplished within the allotted time frame. Accepting this reality allowed me to prioritize tasks effectively, recognizing that some elements may need to be deferred or omitted temporarily. Ultimately, I learned that addressing the fundamental requirements of a project is paramount before indulging in the finer details.